10 Skills Every Dealership Marketer Needs in 2025

The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It’s true now and will continue to be true throughout 2025. Every dealer should make deliberate decisions about their marketing and advertising strategy but the c…
Aliza Ullrich · 1 day ago · 2 minutes read


The Evolution of Dealership Marketing: Skills You Need to Succeed in 2025

The Landscape of 2025: Predictions and Trends

As per Cox Automotive, the following key trends are expected to shape the future of dealership marketing:

  • New vehicle sales projected to reach 16.3 million units, a 3% increase from 2024.
  • Used vehicle sales to grow by 1% to 37.8 million units.
  • Certified Pre-Owned (CPO) market predicted to struggle, with a 1.6% sales decline to 2.5 million units.

Challenges Facing Dealership Marketers in 2025

Dealership marketers confront several significant challenges in 2025:

  • Car buyers engaging across increasingly fragmented channels.
  • Maintaining and adapting to the latest marketing strategies.
  • Building and maintaining a strong reputation across online and offline channels.

The Marketing Revolution: Tools and Trends

Today's dealerships have more marketing options than ever. However, with this vast choice comes complexity and uncertainty in knowing which methods and tools are effective.

  • Numerous tools and apps for retailers.
  • Constant changes in marketing trends.
  • Difficulty in gaining in-depth knowledge of the latest marketing trends.

The Evolution of the Dealership Marketing Manager

The role of the Dealership Marketing Manager has significantly evolved:

  • Transition from "Internet Manager" to dedicated Marketing Manager.
  • Navigating a maze of responsibilities, including digital advertising, SEO, and content creation.
  • Mastering new areas of expertise, such as TikToks and data analytics.

Dealership Marketers as Superheroes

In 2025, dealerships face the challenge of keeping up with ever-changing customer expectations. To succeed:

  • Rethinking marketing strategies.
  • Building teams with specialized skills.
  • Adapting to the complexities of modern marketing.

10 Essential Skills for Dealership Marketers in 2025

As the automotive industry evolves, so too must the skills of its marketers. The following are crucial competencies every dealership marketer must possess to thrive:

  1. Website Design and User Experience (UX)
  2. Advanced Writing and AI-Supported Copywriting
  3. Strategy Deployment and Goal Setting
  4. Data Analysis and Reporting
  5. Social Media Expertise
  6. Adaptability
  7. Video Production
  8. Marketing Automation Proficiency
  9. Decisiveness in Customer Interaction
  10. Empathy