The Future of AI in Marketing

AI and the future of marketing

AI advancements are making their mark in the marketing field, with marketers already utilizing AI for data analysis and insights. However, the game is changing rapidly with the proliferation of LLMs and the ability to build custom AI agents.

John Wall, co-host of the Marketing Over Coffee Podcast, emphasizes the "human in the loop" being a key role for Salesforce Admins going forward. AI advancements are not likely to put admins out of a job, but they will definitely make their jobs easier.

How AI will revolutionize marketing personas

In the past, marketing personas were often created by a few individuals in a conference room who came up with cute nicknames for them. However, with AI, marketers can use its classification and summarization abilities to pore over customer data and generate personas based on statistics, not guesswork.

John suggests building an AI agent for each marketing persona, which can answer questions as that type of customer to give marketers insights or help plan a new campaign.

The human in the loop

As with any new technology, some businesses may rush to adopt the latest shiny AI tool, but mistakes are bound to happen. John emphasizes the importance of "the human in the loop," a key role for Salesforce Admins going forward.

Conclusion

There's so much great information in this conversation with John Wall, so be sure to listen to the full episode. And don't forget to subscribe to the Salesforce Admins Podcast so you never miss out on episodes like this one.