Brands shouldn’t treat SEO as an afterthought

Most customer journeys begin with search, says Felina Tan of Kaizen. Which is why brands should put SEO at the center of their marketing strategy, rather than treating it as an add-on.Every marketer knows SEO. It’s been a cornerstone of digital marketing sinc…
Aliza Ullrich · about 1 month ago · 1 minute read


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