The Evolving Social Media Landscape: Insights for Real Estate Professionals

Navigating New Social Apps

With popular platforms like TikTok facing uncertainty, professionals are exploring alternatives.

Chinese app Xiaohongshu has seen an influx of users, offering new opportunities for audience observation. However, its lack of advertising features and Mandarin-language content make it less suitable for immediate marketing.

TikTok: Adapt or Pivot

Despite its temporary reprieve, TikTok's impending ban poses challenges for real estate agents.

To mitigate disruption, consider diversifying to platforms like Instagram Reels, YouTube Shorts, and Facebook Live. Explore email marketing, SEO-driven blogs, and community engagement as alternative marketing channels.

Short and Sweet: YouTube Shorts

YouTube Shorts has emerged as a viable option for engaging video content, similar to Instagram Reels or TikTok videos.

Agents can leverage this powerful tool to showcase properties, share tips, and highlight local market insights. Bite-sized videos are highly engaging and easily accessible.

Flashes: A New Bluesky App

Flashes, a photo-sharing app designed for Bluesky's decentralized platform, offers both familiarity and innovation.

Its simple design and open system could make Bluesky more appealing, expanding marketing opportunities for real estate agents.

The Meta Exodus: A Reminder

The TikTok ban and fact-checking changes have prompted a user exodus from Meta platforms like Facebook and Instagram.

Use this as a reminder to direct your audience to your own website, blog, and newsletter for secure and consistent connections.

Takeaways for Real Estate Professionals

• Monitor emerging social media apps like Xiaohongshu for audience insights.
• Stay alert to changes in TikTok's situation and adjust your marketing strategy accordingly.
• Build a robust presence on YouTube and leverage Shorts for impactful video content.
• Prioritize your own website, blog, and email list to maintain control over audience engagement.
• Embrace adaptability and diversify your marketing strategy to align with evolving platform trends.

By embracing these changes, real estate professionals can not only maintain visibility but also uncover new avenues for connecting with their audiences in both meaningful and influential ways.

Follow Jessi Healey on Instagram, LinkedIn, Threads, or Bluesky for more real estate social media insights.