World Backup Day 2025: Experts Emphasize Data Resilience in a Threat-Filled World

The Importance of a Robust Backup Strategy

While "National [Fill in the Blank] Day" might feel ubiquitous, World Backup Day (March 31st) deserves a prominent spot on your calendar. Data loss can strike anyone, anytime—from hardware malfunctions to ransomware attacks. Precious photos, vital documents, and irreplaceable work projects can vanish in a flash. World Backup Day is a crucial reminder to re-evaluate your backup strategy and protect your digital life.

Are you relying on a single, aging external hard drive? Is your cloud storage on autopilot? This is your chance to explore robust backup solutions, ensuring your digital world is safe and sound.

Expert Insights on Modern Data Protection

Leading voices in the backup and disaster recovery industry weigh in on the evolving threat landscape and what it means for protecting your data.

Immutable Storage and Recovery Speed

Sterling Wilson, Field CTO of Object First, stresses the importance of a proactive data resilience strategy starting with immutable storage. He emphasizes the speed of recovery, highlighting the benefits of on-prem storage as a resilience zone for swift data retrieval, regardless of external connection status.

"True data resilience begins with data you can trust," says Wilson.

Beyond Backup: A Continuous Cycle of Resilience

Simon Taylor, CEO of HYCU, emphasizes that backup and recovery form a continuous cycle, crucial for organizational resilience. He stresses the importance of testing recovery capabilities in today's ransomware-ridden environment.

Cloud-Native Data Protection and Traditional Techniques

Pawel Staniec, CTO of Catalogic, discusses the rise of cloud-native data protection solutions for dynamic Kubernetes environments. He emphasizes the continued importance of traditional backup techniques for comprehensive data integrity.

Defending Against Insider Threats

Martin Zugec, Technical Solutions Director at Bitdefender, highlights the growing threat of Living-off-the-Land (LOTL) attacks where malicious actors leverage stolen credentials. He urges businesses to review their backup procedures with the assumption that an adversary may already be inside the network.

Instant Recovery: The Key to Business Continuity

Gal Naor, CEO of StorONE, advocates for instant recovery through snapshots stored on primary storage. He suggests a hybrid storage approach combining flash and HDDs for optimal efficiency and affordability.

Cyberstorage: The Future of Data Protection

Aron Brand, CTO of CTERA, urges a shift from traditional backup solutions to "cyberstorage"—inherently cyber-protected storage with continuous data protection and instant recovery using a hybrid cloud approach.

The Power of Layered Security

Mitch Seigle, CMO at Spectra Logic, emphasizes the need for a multi-layered security approach that includes tape technology for air-gapped data protection, supplementing robust cyber security solutions.

Beyond Backups: Continuous Availability

Don Boxley, CEO of DH2i, and many other experts believe that simply having backups isn’t enough. They highlight the necessity of business continuity in the face of system crashes, cyberattacks, or human error. The focus should be on accessibility, security, and easy recovery.

The 3-2-1 Rule and Beyond

Richard Copeland and Roger Brulotte, CEOs of Leaseweb USA and Canada, respectively, advocate for the 3-2-1 backup rule: three copies of data, two different locations, one offsite. They also emphasize the importance of testing backups and having expert assistance when needed.